News

Axiom Powers New e-Store for National Geographic Home Entertainment

January 10,2006

Reston, Va., January 10, 2006 –National Geographic Home Entertainment has launched a new online DVD store at www.shopngvideos.com, an attractive and interactive site that enables viewers to search, view, and purchase entertainment and educational materials.

A central part of the initiative involved deployment of Axiom™, a content management platform that makes it possible to store, retrieve, and publish categories of content and price them by product, volume, affinity, membership and other characteristics. With functions for e-commerce, integration, generation of outbound email marketing campaigns, and creation of real-time traffic reports, user-friendly Axiom was adapted to the needs of the organization rather than the other way around. As a result, the system is customized and is no larger or more complex than necessary.

Customers can preview videos online, shop by price, subject, suggested gift ideas, and by special promotions. Integration with the legacy system of National Geographic Home Entertainment’s fulfillment center, Client Logic, allows secure ordering and tracking of products, newsletters subscriptions, and a host of other automated customer service functions. The online store also offers a DVD burn-on-demand feature so that customers can choose from a larger selection of older National Geographic films on DVD.

“Having the capabilities of the new online store and the flexibility it offers, is a great asset to us,” says Kristen Faust, marketing manager, domestic home video, for National Geographic Home Entertainment. “The attractive design and user-friendly infrastructure gives customers a satisfying shopping experience.”

National Geographic Home Video and DVD titles are distributed in the U.S. by Warner Home Video (WHV), a Time Warner company, operating in 57 countries including the U.S. and Canada. WHV is one of the world’s leading suppliers of pre-recorded videocassettes and videodiscs and is a market leader in family entertainment.

About Axiom
Axiom Software, Inc. is an advanced Web technology company committed to developing simple and elegant solutions to complex business and technical problems. The Axiom platform is a suite of products that can be combined and configured in many ways to meet the needs of any Web site. Based on pre-built modules that incorporate popular Internet technologies, sites built on Axiom can be implemented, integrated and launched quickly.

About National Geographic
Founded in 1888, National Geographic is one of the world's largest nonprofit scientific and educational organizations. Its mission is to increase and diffuse geographic knowledge while promoting the conservation of the world's cultural, historical and natural resources. National Geographic reflects the world through its five magazines, cable television channels and programs, films, radio, books, videos, maps, interactive media and merchandise, reaching as many as 300 million people each month.