Axiom Content Management Success Stories
Axiom Content Management Success Stories
PBS Pressroom
PBS PressRoom is an online resource for journalists, photo editors and PBS member stations. It is designed to be a one-stop-shop for members of the press who are covering PBS programs. It contains press releases, program descriptions, schedule information, photos, publicist contact information and other materials.
Business Initiatives
The Axiom implementation for PBS PressRoom created an appealing media website that had its own distinct personality while still fitting into the PBS brand.PBS Pressroom was looking for improved overall speed and a simpler, faster search function. The website architecture called for a Programs A-Z list with all materials grouped under program title, a Photos tab highlighting newest photos, and a Schedules & Listings page with day and month calendars and direct links to specific information (built without frames).
The Solution
The goal was to reorganize information to help users find press releases, viewing schedules and photos quickly and efficiently. Main search and browse tools are featured prominently to help direct user tasks. The website architecture was simplified to combine programs with their related episodes, press releases and photos.
